From the Winnipeg Free Press–A recent online campaign meant to keep Manitoba youths out of street gangs and help those who’ve already joined leave the life was a success, officials say.
The initiative, spearheaded by the Manitoba Association of Chiefs of Police organized crime committee and the province’s Justice Department, saw dozens of youths contact outreach workers from The Link, a youth social-services organization formerly known as Macdonald Youth Services.
The campaign, dubbed “Gang Life is No Life,” was launched last July with a series of 15-second ads on social media designed to look like scenes from video game series Grand Theft Auto.